Microsoft Dynamics CRM from Maxima provides employees with an intuitive interface which sits comfortably within applications they will probably already be familiar with. Sales and service representatives can work from within Microsoft Outlook to access comprehensive customer or incident histories, view product and sales literature, track customer related tasks and appointments, and manage contacts.
Since Microsoft Dynamics CRM works seamlessly with Outlook, employees can manage customer interactions quickly and efficiently. A Microsoft Dynamics CRM user can take a received e-mail from a prospect, promote the e-mail to a customer record, and use pre-configured workflow rules to schedule future interactions with this prospect - all without ever leaving the Outlook interface.
Paul Tulley, Business Development Manager, Alsecco (UK) Limited