QAD Sales Force Automation (SFA) is a fully functional sales force automation tool to improve sales person productivity including communications and scheduling tools; pipeline and forecast management; and customer service. SFA is fully integrated into Sales Orders / Invoicing and Service and Support Management to allow field processing of orders and updates on status of support and service calls.
QAD Sales Force Automation improves the efficiency of a company's sales force by helping to increase sales closure rates and supporting high-quality relationships with customers. It helps salespeople focus on turning opportunities into completed sales by providing easy-to-use tools that help manage all opportunities, contacts and sales activities. The solution provides a central location for salespeople to track all pertinent information about a sales cycle, including the key influencers-both internal and external-as well as how these individuals prefer to be contacted. With a standardized sales procedure and a more accurate view of the sales funnel, sales management can quickly determine if their organization will meet their sales goals.
QAD Marketing Automation supports marketing activities to prospects and customers, allowing multi-step communication or sales campaigns to be executed by direct mail or email .Marketing Automation integrates with Sales Force Automation to support Sales follow up and conversion to orders.
QAD Marketing Automation improves the efficiency of lead-generating activities, efficiently selecting appropriate target markets and effectively managing campaign execution for consistent success.
QAD Marketing Automation helps companies create targeted lists based on key criteria that focus the campaign on high-probability prospects. The solution facilitates the creation of detailed campaign budgets and enables accurate tracking of all costs associated with a particular campaign. The tracking capability not only helps a campaign stay on budget, but also provides information that can be used for analysis of cost per lead.