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Customer Relationship Management

The CRM offering is an enterprise-wide, Customer Relationship Management (CRM) system that manages all customer-facing activities within a single application. CRM consists of two product ranges: one for Internet-based deployment in a web browser environment, and another for LAN-based deployment in a Client/Server environment. Both share the same core functionality in areas which can be summarised as follows: Customer Profiling and Management Field Sales Support Direct Marketing Opportunity Management Campaign Management Action Task Management

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